Every year, it becomes increasingly important for real estate professionals to have a social media presence. However, many agents still do not appreciate the positive impact social media can have on their business. Agents who have not already done so, need to take advantage of at least a couple social platforms to promote their real estate services. Here are some of the main reasons why real estate agents need to harness the power of social media.

Preferred methods of communication

The younger generations of buyers and sellers especially love using social media for communication purposes. It is common for an interested buyer to take to Facebook to learn more about an agent they are interested in working with. It is incredibly easy for an individual to contact a real estate agent by sending them a private message through their business profile page. For many, this is a preferred method of communication versus email or the phone.

People rely on social media platforms as news sources

Today, many people use platforms such as Facebook, Instagram, and Twitters as their daily news sources. You won’t need to look far to find someone scrolling through one of their social media news feeds. An agent who wants to promote a new listing or an upcoming open house can easily promote it on their social media accounts.

You can put your expertise on display

Buyers and sellers want to have reassurance that the agent they choose to work with knows their stuff. Many real estate agents like to showcase their industry knowledge on social media by posting informative content. This could be in the form of infographics, links to your blog page on your website, interesting statistics, and so forth. By posting helpful content regularly to social media, you are also helping to create a following, which should lead to more business for you.